Piggly Wiggly®, America's first true self-service grocery store, was founded in Memphis, Tenn. in 1916 by Clarence Saunders. In grocery stores of that time, shoppers presented their orders to clerks who gathered the goods from the store shelves. Saunders, a flamboyant and innovative man, noticed that this method resulted in wasted time and expense, so he came up with an unheard-of solution that would revolutionize the entire grocery industry: he developed a way for shoppers to serve themselves.
Piggly Wiggly was the FIRST to…
provide checkout stands.
price mark every item in the store.
give shoppers more for their food dollar through high volume/low profit margin retailing.
feature a full line of nationally advertised brands.
use refrigerated cases to keep produce fresher longer.
put employees in uniforms for cleaner, more sanitary food handling.
design and use patented fixtures and equipment throughout the store.
franchise independent grocers to operate under the self-service method of food merchandising.
To provide our customers with a clean, fully-stocked and well-merchandised store offering the highest quality products and values in an appealing, friendly, service-oriented environment with a strong commitment to our communities and associates.